Weekday Musings: When Emotional Honesty Speaks Louder Than Words
Piyush Pandey (5 September 1955 – 23 October 2025) Emotions don’t lie. They rise from a deep-rooted center, untouched by the filters of a rational, calculating mind. What emerges is emotional truth, and anything that touches it becomes a cultural and human truth that people relate to intimately. Leaders and influencers have long understood the power of emotion. Every successful campaign - social, political, or commercial - has drawn its strength from emotional honesty. For it is emotion, not argument, that unites people. What, then, of advertising that made the transition towards this kind of “truth”? A truth not limited to product claims or idealised imagery, but one aligned with emotional, lived experience - real, relatable, and warm. Enter Piyush Pandey. Many of his ads are remembered not as sales pitches but as stories - human, humorous, surprising, and rooted in culture. In an age of glamour, he showed that humour, emotion, and authenticity could sell just as effe...