The WMC (Where’s My Chips) Syndrome

In this humorous advertisement, the chips disappear from view — giving rise to the “Where’s My Chips” syndrome

While in medical terminology the lady is said to have Gigantomastia, in more ordinary terms she appears to suffer from what may be called the WMC (Where’s My Chips) Syndrome.

As the name suggests, because of the large breasts you may not see the chips served on the plate, particularly if the plate is placed too close to the body.

But otherwise, WMC (pronounced wimcee) Syndrome is associated with the usual difficulties — neck and back pain, poor posture, shoulder grooves left by bra straps supporting the weight, numbness in the hands and fingers due to strain on the neck position, and of course the inevitable attention such a condition attracts.

The problem is usually addressed through Reduction mammoplasty.

And the surgery may perhaps be considered truly successful when, at the end of the operation, the surgeon offers the patient a burger and chips on the operating table — and she finally has a full and unobstructed view of the chips!

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